Evaluating Public Feedback and Perceptions on the “Share to Heal” Program’s Efforts to Combat the Philippine “Infodemic”

Abstract

The study aimed to evaluate public feedback on the “Share to Heal” program, a social innovation initiative of Bukidnon State University, launched to combat the “infodemic” in the Philippines during the COVID-19 pandemic. With the proliferation of misinformation posing significant challenges to public health and safety, this program was designed to disseminate accurate information, foster awareness, and promote resiliency. Employing evaluation research, the researchers analyzed quantitative and qualitative data from the feedback of the radio listeners and Facebook live viewers. The findings with quantitative surveys and qualitative content analysis indicated a positive reception, highlighting the program’s effectiveness in enhancing public knowledge and countering misinformation. Episodes tackled health issues like vaccines, mental health concerns, economic and legal aspects of the pandemic, governance strategies, the cultural impact on food security, and the crucial skill of media literacy. All episodes received very high satisfaction ratings, with an average of very satisfied. The topics shared were highly accurate, timely, and extremely needed by radio listeners and Facebook live viewers. Key themes that emerged include the program’s role in ensuring reliable information dissemination, improving public trust, and fostering community engagement. Additionally, the feedback underscored the importance of adaptability and collaboration in crisis communication efforts. The study concludes that the “Share to Heal” program successfully addressed the critical need for accurate information during the pandemic, contributing to better public health outcomes and community resilience. Future recommendations include continuing and expanding such initiatives to fortify accurate communication infrastructure.